The Real Reason Customers Choose You (It’s Not What You Think)

Business

Let’s cut through the noise: your brand isn’t your logo, color palette, or website. It’s not your font choice or your perfectly filtered Instagram feed. No, friend… your brand is the feeling people have about your business when you’re not in the room.

Welcome to this solo episode of the Jasmine Star Show, where I unpack the real reason customers choose your business—and it has everything to do with emotion and almost nothing to do with aesthetics.

I’ve been preaching the power of branding for almost 20 years, and yet when I bring it up, I still see eyes roll. “Jasmine, I don’t have time to think about branding—I need SALES.”

But here's the truth: if you’re not thinking about brand, you're leaving sales (and trust) on the table.

In this episode, I dive into:

  • Why feelings create brand loyalty (yes, even with peanut butter)
  • How major companies engineer brand through sound, scent, and sensation (hello, McDonald's bubbles and iPhone box unboxing)
  • The million-dollar question you must answer: What do people say about your business when you’re not in the room?
  • How I used emotional cues to build trust with high-level clients in my mastermind
  • The reason people invest in YOU isn’t your resume—it’s how you make them feel

I even share how I invested $50,000 into a mastermind with Gary Vaynerchuk before I ever attended the first session…because of how I felt about his brand.

This episode is your wake-up call to stop chasing trends and start cultivating the ONE thing that creates sustainable growth: brand trust.

So, are you giving people the right things to say about your brand?

Because trust me…they’re talking.

Let’s make sure they say the right things.

Click >>PLAY<< to hear all of this and:

[00:00] Brand isn't a logo, website, or font—it's the feeling someone has about your business.

[01:08] Using personal examples to show how nostalgia and emotion shape buying decisions.

[04:57] From iPhone packaging to McDonald's Coke bubbles, branding is an experience.

[06:05] Explaining why a $50K mastermind investment was made before the first session even started.

[07:16] Breaking down the reasons people invest in a person or business—it’s all about how it feels.

[08:11] Sharing strategies used in the 7-Figure Mastermind to deepen trust and brand connection.

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