If you’ve ever heard the term “personal brand” and rolled your eyes… I get it. But before you check out, I’m asking you to give me 30-ish minutes to present a case—a case for why building a personal brand could be the single most profitable decision you make in your business.
In this episode, I’m pulling back the curtain on:
- What it really means to build a personal brand (and how it has nothing to do with being an influencer 🙅🏽♀️).
- The exact hires that allowed me to step into my role as CEO and scale.
- The hard truths I had to unlearn in order to succeed in this new identity.
- And how a single Facebook post (yes, Facebook!) led me to the best hire I ever made.
Let’s rewind a bit: Back in 2019, I was running multiple 7-figure divisions inside my business, juggling a membership (Social Curator), educational courses, and building a custom tech stack… all while trying to maintain my personal brand.
Spoiler alert: I was drowning.
So I did what most people tell you not to do—I posted on Facebook about how overwhelmed I was and asked for help.
That post led me to Jade, a wildly overqualified COO who came in as an executive project manager… and changed everything.
In this episode, I share:
✅ The emotional journal entry I wrote the week she joined (embarrassing? Maybe. But it’s real.)
✅ Why I didn’t hire a COO right away—and the strategic reason I under-hired first.
✅ What I had to unlearn about being a high-performer in order to scale.
✅ How creating systems (yes, the unsexy stuff) gave me freedom to be creative again.
Whether you’re a 7-figure founder or just starting out, this episode is for anyone who's ever felt like they’re juggling too much, wearing all the hats, and losing themselves in the process.
The personal brand isn’t just a buzzword. It’s a tool—a lever—that when pulled the right way can add 6 or 7 figures in additional revenue to your business.
Yes, it takes work. Yes, it takes delegation. And yes, it takes letting go of perfection (ugh, I know).
But if you want to scale beyond yourself, it's time to think like a visionary—not just a doer.
Let's dive in.
Click >>PLAY<< to hear all of this and:
[01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue).
[03:00] What I had to unlearn in order to scale my personal brand while running a business.
[04:00] How hiring an operator changed everything (plus my exact hiring process).
[05:30] A raw, emotional journal entry from the week I hired my COO.
[07:15] The Facebook post that led to the best hire of my life (yes, really).
[08:30] The truth about my messy backend systems (and why they were breaking me).
[10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO.
Listen to Related Episodes:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧
Click >>PLAY<< to listen now!
