You know I’m all about keeping it real with you, so buckle up because this episode is a raw, unfiltered look into what it’s like building a brand new sales department inside Jasmine Star Brands — from scratch. 😅

Yep, we’re talking “document-the-process-as-it-happens” kind of raw.

For years, I’ve sold at scale. From webinars and email funnels to speaking on stages and running challenges — I’ve done one-to-many all day. But for this next chapter, I knew it was time to bring back 1:1… and not just with me. This time, I’m building a sales team.

Introducing: our Consistent 10K offer.

This program was intentionally designed for entrepreneurs who are ready to build recurring revenue in a high-touch, high-accountability environment. But here’s the catch: I didn’t just want sales — I wanted success stories. 🙌

Which is why we didn’t call them “sales calls.” We called them Clarity Calls — because this isn’t about pushing people into programs. It’s about ensuring they’re the right fit to succeed.

And spoiler alert: That meant I had to roll up my sleeves and do the first sales calls myself. 😬

In this episode, I walk you through:

• Why we made the decision to build a sales team (and how it aligns with my long-term vision)
• The exact criteria we used to define our ideal client for the Consistent 10K offer (hint: hungry, ready, determined, and responsible 👀)
• What happened when I took my first ever call with a salesperson selling to me
• Why we invested $20K into a coaching program to build the right structure from the ground up
• The emotions that surfaced during the onboarding process — excitement, fear, and ROI vibes 🫠

I’m also sharing how our sales mentor challenged us to do the hard thing first: do the calls ourselves before expecting someone else to do them well. (Oof. Right?!)

The truth is, I’ve sold in a million ways before. But this season is different. I want my team to have the tools I didn’t have when I started. I want to shorten their learning curve and protect the reputation of my brand every step of the way.

So if you’ve ever thought about expanding your sales strategy, hiring a team, or building out a new revenue stream in your business — this episode is for you.

Let’s build this thing. From the inside out.

Click >>PLAY<< to hear all of this and:

[00:01] Why I’m building a sales department now, after years of one-to-many sales.

[00:45] The truth behind launching our new offer, Consistent 10K, and how it's different.

[02:10] The four qualities we looked for in ideal clients: hungry, ready, determined, and responsible.

[03:20] Why we called them “Clarity Calls” (not sales calls) and how that shifted everything.

[04:05] The moment I realized I needed help — and who we hired to teach us how to sell at scale.

[05:30] The $20K investment into a 90-day coaching program — here’s what happened next.

[07:00] Real-time reflections: what I recorded right after our first onboarding call.

[08:45] Why Katie and I are doing all the calls first before handing them to our team (and how that builds trust).

Join the waitlist for the Consistent $10k here

Click >>PLAY<< to listen now!